Short codes

Short codes are special telephone numbers significantly shorter than full telephone numbers, which can be used to receive both SMS text messages and multimedia messages (MMS) from mobile phones.
They are designed to be shorter so they can easily be read out and can easily be remembered as they are much shorter than standard mobile numbers.

You should always try and keep your keyword short to make it easy to remember and it should match the theme or brand of your campaign.

Using Short codes is a great way to receive information back from your customers to gather valuable feedback, from within your online account screen you will be able to see all incoming texts in real time and you can then respond to each user individually to everyone at the same time very quickly and easily using Bulk SMS text messaging.
The cost to your customer for sending the text to your keyword is just the standard network rate